Adapting to how people search for information on ChatGPT involves creating clear, focused and natural content that directly answers specific questions. This strategy enhances your visibility and authority, helping you engage with users on this new platform while also boosting your overall online presence.

If you want your digital content to stand out in the age of AI, you need to understand what Generative Engine Optimisation is and how it works.

Instead of scrolling through links, users now ask questions and get direct answers written by generative AI. That’s where Generative Engine Optimisation comes in.