Something has quietly changed about the way people find businesses online. A growing number of Australians are no longer typing into Google and scrolling through pages of links. Instead, they're opening ChatGPT, Gemini, Perplexity

A satellite site strategy is the practice of building a second, separate website that focuses on informational and authority content in your niche, which works alongside your main commercial website to build exponential search authority, AI visibility and topic dominance.