Something has quietly changed about the way people find businesses online. A growing number of Australians are no longer typing into Google and scrolling through pages of links. Instead, they're opening ChatGPT, Gemini, Perplexity

An accessible website ensures that everyone, including people with disabilities, can easily find, understand, and book accommodation. This guide explains why accessibility matters and highlights the key features that can improve your website’s usability, attract more guests and boost your business.